Archive for April, 2007

Website optimization and intelligent design
Tuesday, April 24th, 2007

When it comes to managing websites, I like to apply a fairly cut-throat approach to site optimization. Content and links which fail to perform are ruthlessly swept away in favor of those parts of the website which have performed or show potential. I like to think of this process of culling and [...]

Product life cycles on Flickr
Friday, April 20th, 2007

Flickr, as anyone who regularly reads blogs knows, has been an global sensation, a must for professional and amateur photographers around the world. Since the birth of Flickr and photo sharing sites, I’ve been content to casually watch the development of this industry from the sidelines, occassionally visiting someone’s pictures posted on a blog, [...]

Cookies and the elusive quest for exact numbers
Tuesday, April 17th, 2007

What is it with exact numbers? In the business world, it is not uncommon to see executives from the highest managerial office to the lowliest analyst put an extraordinary premium on receiving exact numbers in all manner of business correspondence and presentation. Of course, exact numbers have their place in this world, in accounting [...]

The globalization of business cards
Saturday, April 14th, 2007

Back in the 1800s, visiting cards were considered essential personal accessories for anyone with a social life. Today, visiting cards are an increasing rarity outside the business world and are considered antiquitated by the youngest generations which are more likely to exchange an SMS with buddies. Still, I find visiting cards incredibly convenient, [...]

A beautiful unsubscribe
Wednesday, April 11th, 2007

Today we received an unsubscribe request from a customer who requested, or better put, demanded that we remove him from our mailing list. While such an event hardly qualifies as a business catastrophe, most marketers probably admit to feeling a little pang of loss with each customer unsubscription. It means that the customer [...]

Racing down a mountain on a piece of wood
Tuesday, April 3rd, 2007

While skiing at Rinerhorn last weekend, I glanced down from the gondola and noticed a curvy toboggan run (Schlittelbahn) on the side of the mountain. The ski slopes beaconed and I passed on the chance to rent a toboggan. Of course, its always possible to experience these sorts of things second-hand on the [...]

A whole ski resort for myself
Monday, April 2nd, 2007

Rinerhorn mountain near Davos, Switzerland. Perfect conditions. A light dusting of powder. Sun with occassional passing clouds. Not a soul on the mountain, save one. I am in ski nirvana.
For those considering a ski trip to the Swiss alps, there is no better time to come than at the [...]