After taking Google Finance for a spin around the block, I returned to Yahoo Finance this week and immediately stumbled upon an interesting new feature: add quotes to your website. (Actually, I am a bit late to the party as this feature has been around for a few months, but I still find it fascinating and a worth a mention.)

Yahoo Finance may not be producing ground-breaking innovation anymore, but the development mill is clearly still functioning. As anyone with a finance or investing blog can attest, getting financial data into a website is no exercise for mere mortals. Live market data, even when delayed, generally requires a contract with a data provider or the stock exchanges themselves. Yahoo appears to have resolved the legalities of sharing market data with other websites, at least for the NASDAQ, AMEX, and NYSE. International exchanges and certain indexes are still off limits, but Yahoo suggests that additional exchanges will eventually be brought into the fold. Financial blog writers should be drooling over this feature and Yahoo should benefit as influential blogs start integrating a piece of Yahoo property into their content.